From OEM to Brand Power: Inside Tianyuan Pet's Export Empire
Hangzhou Tianyuan Pet made headlines when it went public at the end of 2022. Riding the wave of a booming pet industry , the company achieved rapid growth—reporting 1.854 billion RMB (about $260 million USD) in revenue in 2021 and 864 million RMB in just the first half of 2022. Tianyuan stands out in the crowded pet market by adopting a dual-track strategy: B2B exports paired with B2C brand-building both domestically and internationally. Strong B2B Clients: Chewy, Amazon, Walmart On the B2B side, Tianyuan’s top customers include Chewy, Amazon, and Walmart. Notably, Chewy—the largest online pet retailer in North America—purchased roughly 160 million RMB ($23 million USD) worth of cat trees, pet toys, and apparel from Tianyuan in 2021. Chewy commands about 50% of the U.S. online pet market, well above Amazon’s 35–40%, highlighting Tianyuan’s strategic role in the global pet supply chain. Why Cat Trees and Pet Beds Lead the Way Tianyuan’s core products— cat trees and pet beds —...