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Showing posts from June, 2025

From OEM to Brand Power: Inside Tianyuan Pet's Export Empire

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 Hangzhou Tianyuan Pet made headlines when it went public at the end of 2022. Riding the wave of a booming pet industry , the company achieved rapid growth—reporting 1.854 billion RMB (about $260 million USD) in revenue in 2021 and 864 million RMB in just the first half of 2022. Tianyuan stands out in the crowded pet market by adopting a dual-track strategy: B2B exports paired with B2C brand-building both domestically and internationally. Strong B2B Clients: Chewy, Amazon, Walmart On the B2B side, Tianyuan’s top customers include Chewy, Amazon, and Walmart. Notably, Chewy—the largest online pet retailer in North America—purchased roughly 160 million RMB ($23 million USD) worth of cat trees, pet toys, and apparel from Tianyuan in 2021. Chewy commands about 50% of the U.S. online pet market, well above Amazon’s 35–40%, highlighting Tianyuan’s strategic role in the global pet supply chain. Why Cat Trees and Pet Beds Lead the Way Tianyuan’s core products— cat trees and pet beds —...

Why Pets Are Like Family in the U.S. and Europe

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 When it comes to loving pets, Americans and Europeans go all out. If we had to sum it up in one line: They really do treat pets like family. Whether it’s day-to-day care or holiday surprises, pets get the full VIP treatment. And that genuine emotional bond? It's the driving force behind the booming pet economy across the West. The U.S. Pet Market Is Massive In the U.S., over 67% of households have at least one pet—a number that blows past most other countries. According to the American Pet Products Association (APPA) , Americans spent a whopping $123.6 billion on their pets in one year. Of that, $34.3 billion went to vet visits and health-related care alone. Here’s the thing: in the U.S., people might avoid going to the doctor for themselves, but if their dog sneezes? Straight to the vet. No questions asked. Shopping for pet stuff is super convenient, too. There are big-name stores like PetSmart and Petco , plus chains like Walmart that stock everything from pet food to sque...