From OEM to Brand Power: Inside Tianyuan Pet's Export Empire

 Hangzhou Tianyuan Pet made headlines when it went public at the end of 2022. Riding the wave of a booming pet industry, the company achieved rapid growth—reporting 1.854 billion RMB (about $260 million USD) in revenue in 2021 and 864 million RMB in just the first half of 2022. Tianyuan stands out in the crowded pet market by adopting a dual-track strategy: B2B exports paired with B2C brand-building both domestically and internationally.

Strong B2B Clients: Chewy, Amazon, Walmart

On the B2B side, Tianyuan’s top customers include Chewy, Amazon, and Walmart. Notably, Chewy—the largest online pet retailer in North America—purchased roughly 160 million RMB ($23 million USD) worth of cat trees, pet toys, and apparel from Tianyuan in 2021. Chewy commands about 50% of the U.S. online pet market, well above Amazon’s 35–40%, highlighting Tianyuan’s strategic role in the global pet supply chain.

Why Cat Trees and Pet Beds Lead the Way

Tianyuan’s core products—cat trees and pet beds—are ideal for mass production due to their high standardization and consistent market demand. The company also invests heavily in product design and R&D, holding over 290 patents aimed at increasing product differentiation and value.

From OEM to Brand Building

While OEM manufacturing still accounts for the majority of revenue (over 90% in 2021), Tianyuan has been actively building its own brands. So far, it has launched Made4Pets and GHANA, and expanded its B2C channels on platforms like Pinduoduo, JD.com, and Amazon.

Made4Pets 社媒

Domestic Growth Surprises Amid Global Challenges

Like many exporters, Tianyuan faced headwinds in 2022 due to global pandemic disruptions, with pet product exports down by roughly 20%. Surprisingly, though, its domestic pet food sales rose 54% year-over-year—a wake-up call that relying solely on exports is risky. The company has since made a conscious shift toward a more balanced domestic and international strategy.

Record Revenue and Smart Acquisitions

By Q1 of 2025, Tianyuan reported $377 million USD in rolling 12-month revenue (about 2.6 billion RMB). Its stock price also hit an all-time high of 47.65 RMB in May, doubling from the previous year. At the same time, Tianyuan announced a major investment: a 700 million RMB acquisition of Taotong Technology, aimed at strengthening its e-commerce capabilities and accelerating online growth.

天元宠物收购淘通科技公告截图

The Bigger Picture: A Booming Global Pet Accessories Market

The global pet accessories market is still expanding fast. Industry data shows the market is set to reach $23.4 billion USD by 2025, and could double by 2034. From traditional beds and cat trees to smart feeders, health trackers, and pet furniture—innovation will be the key driver going forward.

Final Takeaway

Tianyuan’s success comes from a well-rounded strategy that combines manufacturing strength, big-name clients, R&D investment, and multichannel distribution. The company is evolving from a traditional factory model to a more brand- and tech-driven future. Its “OEM + Brand” approach is opening the door to the trillion-yuan pet economy.

If you’re looking to break into export markets, the pet industry remains one of the most promising and lucrative opportunities out there.

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