Why Pets Are Like Family in the U.S. and Europe

 When it comes to loving pets, Americans and Europeans go all out. If we had to sum it up in one line: They really do treat pets like family. Whether it’s day-to-day care or holiday surprises, pets get the full VIP treatment. And that genuine emotional bond? It's the driving force behind the booming pet economy across the West.

The U.S. Pet Market Is Massive

In the U.S., over 67% of households have at least one pet—a number that blows past most other countries. According to the American Pet Products Association (APPA), Americans spent a whopping $123.6 billion on their pets in one year. Of that, $34.3 billion went to vet visits and health-related care alone.

Here’s the thing: in the U.S., people might avoid going to the doctor for themselves, but if their dog sneezes? Straight to the vet. No questions asked.

Shopping for pet stuff is super convenient, too. There are big-name stores like PetSmart and Petco, plus chains like Walmart that stock everything from pet food to squeaky toys. Online platforms like Amazon and Chewy make it even easier, offering fast delivery and tons of variety. Thanks to this mix of online and in-store options, pet products are now just another must-have in American homes.

Europe Isn’t Far Behind

Europe’s pet market is no joke, either. With over 120 million cats and dogs, many families get a pet before they even have kids. Countries like Russia, Germany, France, and the UK lead the pack in pet ownership.

In 2021 alone, Europeans spent about €51.2 billion on their pets, including €9.5 billion just on supplies. That means there’s solid, growing demand for everything from pet food and beds to leashes and travel gear.

So Why Are People Spending So Much?

Easy answer: pets aren't just animals—they’re emotional companions. People are happy to spend time and money to keep them happy and healthy. That means spoiling them with smart feeders, pet cameras, GPS trackers, holiday outfits, and even pet aromatherapy and spa days.

Big Opportunities for Sellers in China

For Chinese cross-border sellers, this is a goldmine. If you understand that Western pet parents see pets as family, and if you offer smart, lifestyle-friendly products, you can absolutely make it in this market. China already has strengths like competitive pricing, mature supply chains, and fast production. Add some thoughtful design and great user experience, and you’ve got a winning combo.

But let’s be real: success doesn’t come from guesswork. You’ll need solid market research, smart product development, strong branding, and great customer communication. The pet industry may be a multi-billion-dollar space, but there’s still room for brands that truly get what pet lovers want.

The future belongs to the companies who understand pets, understand people, and know how to bring it all together in great products.

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