Hangzhou Tianyuan Pet made headlines when it went public at the end of 2022. Riding the wave of a booming pet industry , the company achieved rapid growth—reporting 1.854 billion RMB (about $260 million USD) in revenue in 2021 and 864 million RMB in just the first half of 2022. Tianyuan stands out in the crowded pet market by adopting a dual-track strategy: B2B exports paired with B2C brand-building both domestically and internationally. Strong B2B Clients: Chewy, Amazon, Walmart On the B2B side, Tianyuan’s top customers include Chewy, Amazon, and Walmart. Notably, Chewy—the largest online pet retailer in North America—purchased roughly 160 million RMB ($23 million USD) worth of cat trees, pet toys, and apparel from Tianyuan in 2021. Chewy commands about 50% of the U.S. online pet market, well above Amazon’s 35–40%, highlighting Tianyuan’s strategic role in the global pet supply chain. Why Cat Trees and Pet Beds Lead the Way Tianyuan’s core products— cat trees and pet beds —a...

 Sure, the competition’s tough. But for Chinese companies, exporting pet supplies is still a massive opportunity. In fact, over the past few years, pet products made in China have become real contenders in the global market. Way back in 2019, China’s pet product exports had already hit $1.3 billion USD , according to customs data. Dog and cat food, toys, leashes , clothes — all big hits. And with the global “pet economy” in full swing, there’s even more room to grow. Why Are Chinese Pet Products So Competitive? 1. Quality is getting better every year Chinese factories have come a long way. Sampling is faster, product quality is tighter, and overseas buyers are noticing. It’s not just about making things cheaper anymore — it’s about making them well. 2. Prices still make sense Yes, raw material prices change. But China’s stable labor force and complete manufacturing system still give it an edge. Bottom line: you can get solid quality at a fair price. 3. A strong local marke...

 Looking to sell pet products overseas? Here’s a list of high-potential items that are in demand, not too competitive, and great for brands exploring new markets. Eco-Friendly Pet Waste Bags Why it’s a smart pick: Eco-friendly living is a big deal—especially in the U.S. and Europe. More pet owners are choosing biodegradable bags that are better for the planet. Options like PE-coated paper bags or compostable plastic are easy to carry and super handy for dog walks. Key point: Now that people are out and about again, clean and green waste bags are still must-haves. These are everyday items with strong potential. Smart Pet Feeders Why it’s a smart pick: Feeding your pet right is a top priority. While regular bowls are fine, smart feeders are becoming more popular. Features like scheduled feeding, remote control, and portion tracking help busy owners feel more in control. Key point: This is a long-term product that doesn’t need to be replaced often, which means higher pro...

If you're a supplier, importer, or just curious about how big players in the U.S. pet food market operate — this breakdown is for you. Hello everyone! Today, let’s take a deep dive into the Pet Food category on Amazon US . The goal here isn’t product selection — it’s about uncovering the supply chains behind major overseas sellers , especially identifying who their suppliers are and what kind of companies they work with . Why Focus on Pet Food? The pet food category on Amazon US is massive — with a market size of over $600 million , it’s one of the platform’s heavyweight categories. But here’s the interesting part: around 80% of the products are sold directly by Amazon (Amazon Retail). Amazon holds about 81% of total category sales , racking up an estimated 690K–700K orders per month . Third-party sellers account for 18% , which still equates to a staggering 160K+ monthly orders . What’s more surprising? Chinese sellers have essentially zero presence here — this category is domi...

Today, let's talk about Area 5 of Yiwu Commercial City, which is primarily dedicated to pet and aquatic products. There are currently around 70 to 80 pet-related businesses in this area, mostly focusing on foreign trade and export. This area is one of the largest pet product sales bases in China, with most of the businesses being source factories, offering a wide range of products and complete varieties. Leveraging Yiwu's well-established market system, favorable foreign trade environment, and open import and export policies, it has become a hub for both domestic and international pet product distribution. After years of development, Yiwu has become a key gateway for domestic companies exporting products to Europe, the US, Japan, South Korea, Southeast Asia, the Middle East, and other countries and regions. At the same time, with the rapid development of Yiwu's import market in recent years, it has also become an important transit hub for imported pet products entering Ch...

Ben, an experienced professional in the foreign trade industry, shared insights on selecting products for international business, focusing on three categories for reference: Pet Products Pet products have been a hot market in foreign countries for many years, including essentials like pet bath items, food, and toys. However, beyond these common items, there are more unique products like pet wigs and hair dyes that many people may have never heard of. Furthermore, there are products specifically tailored for various pet breeds, such as different types of dogs and cats, which are far more diverse in foreign countries than in China. If you focus on serving a specific breed of dog or cat in foreign markets, the potential for profit is significant. Frisbees In recent years, frisbees have gained some popularity in China, but abroad, they have long been a common recreational item. There are both professional frisbees for competitions and casual frisbees for entertainment. During Ben's t...

In just one month, it generated $4 million in sales. Let’s take a closer look at what exactly is behind its success.   Today, I want to share with you the story of a pet product brand called PupSocks. Their products are simple: socks, blankets, masks, and other items that feature your favorite pet’s photo. Seems easy, right? They know exactly how to tap into the mindset of pet owners. Not only can you customize socks with your pet’s photo, but you can also gift a pair to your friends! Isn’t that perfect for that oh-so-important sense of ceremony? The entire website design, from the color scheme to the layout, is incredibly pleasant and welcoming. And it's filled with various mockups to show you the possibilities. Can you resist taking another look? But is that all it takes? No. The real secret to their success is that you can DIY your order online and see exactly what it will look like before it even arrives. How can you not love that?   Here’s another clever tact...

Selling dog leashes to foreign countries, with an annual net profit of 300 million. How skilled are the people of Wenzhou at foreign trade? There's a foreign trade company from Wenzhou that sells pet leashes to overseas customers and earns 300 million a year. The secret to their success lies in the use of strategies that others might consider overused, yet highly effective. This company started in a small county in Wenzhou. Initially, they focused on pet chew toys. As their business expanded, they began to diversify, offering products such as pet food, pet leashes, and pet toys. They have a professional product development team that designs custom products for clients from various countries. Their main sales strategy is private labeling, where they sell products to foreign brand owners, retailers, and pet chain stores. Contact information for the purchasing directors of these retail companies can be easily found through social media. The key to this company's success lies i...

When sourcing pet products, many people prioritize working directly with manufacturers. So, how can you find high-quality pet product manufacturers ?  1. Offline Methods Pet Product Trade Shows We recommend attending some of the well-known domestic pet trade shows like the CIPS Pet Show, Shenzhen Pet Show, Asia Pet Show, and the Pet Expo. These events are actively attended by pet product manufacturers in the industry.  They are great places to understand trends, choose products, and explore customization options! Local Wholesale Markets Just like furniture and apparel, there are wholesale markets for pet products.  Although the industry started later and is smaller in scale, not every city has these markets. You can search your local area on a map to see if there are any nearby. Factory Visits via Map Search If possible, you can use your phone’s map to search for manufacturers in nearby cities and visit them in person. This is a great way to inspect the production e...

In China, those involved in the pet supplies industry often share a common belief: domestic sales are unlikely to be very profitable, and the real money lies in foreign trade. This is true because the domestic market is highly competitive, and unless you're exceptionally lucky, it's hard to survive. With so many small and medium-sized pet supplies factories in China, most still focus on foreign trade.  Without foreign trade orders, these businesses simply cannot survive. Given the current situation, let's discuss how foreign trade works and whether it's still profitable today. The first question is: Why do traditional pet supplies manufacturers choose to focus on foreign trade rather than domestic sales? If we look at the major companies in China's pet supplies industry, the truly profitable ones are the ones engaged in export.  A key feature of foreign trade is that the order values are generally much higher than those for domestic sales. This means that each or...

In China, the pet supplies market is divided into wholesale markets in small cities (Tier 3, 4, and 5) and wholesale markets in larger cities (Tier 1 and 2). In large cities, wholesalers usually source directly from pet product manufacturers. However, in less developed smaller cities, the wholesale market often consists of secondary distributors who still need to purchase from primary wholesalers. As a result, the overall price advantage for these distributors is not as significant. Many people prefer to source from the primary pet supplies wholesale markets in large cities for several reasons. First, the price is relatively more competitive. More importantly, the key advantage is that you don’t need to purchase large quantities. By buying small amounts, you can still enjoy wholesale prices, which lowers the entry barrier and reduces the risk of overstocking. Compared to purchasing directly from manufacturers, the price is not much higher, making it a great option for small to medium...

Domestic Sales Volume is Actually Very Small One insider secret is that the sales volume for domestic markets is actually quite small. Not only is the sales volume low, but most buyers also have minimal expectations regarding product quality. As a result, both large and small factories can manufacture these products. In fact, about 80% of factories rely mainly on foreign trade exports.  The profit margins from foreign trade used to be very good, with minimal after-sales service—just ship the products and get paid. Most importantly, foreign markets have strong purchasing power and are less sensitive to product prices. Around 70-80% of Pet Products Are Imitations of Western and Japanese/Korean Designs Many foreign trade companies need to design products based on local tastes when exporting to Western countries. In addition, countries like Japan and South Korea have completely different aesthetic preferences compared to Western countries. Western designs tend to be simple and elega...

Can a girl who wears a size 14 become a model for a renowned brand? Victoria’s Secret has answered that question for us. As the brand steps down from its pedestal, it embraces diverse needs and preferences, which has sparked much discussion among netizens. In fact, there are also some concerning trends in the pet world: owning purebred pets and feeding them imported food. Most cat owners likely don’t consider the breed when grooming and caring for their pets. Today, let’s take cats as an example to analyze this perspective on pet ownership. 1. The Type of Cat You Own is a Personal Preference As the saying goes, “different strokes for different folks.” Just as some people prefer grooming their pets themselves, others lean toward professional grooming services. You might love the affectionate and soft nature of Siamese cats, while I might prefer the sturdy and lively character of domestic orange cats. There’s no conflict between our choices. In other words, the type of cat you choose to...