Hangzhou Tianyuan Pet made headlines when it went public at the end of 2022. Riding the wave of a booming pet industry , the company achieved rapid growth—reporting 1.854 billion RMB (about $260 million USD) in revenue in 2021 and 864 million RMB in just the first half of 2022. Tianyuan stands out in the crowded pet market by adopting a dual-track strategy: B2B exports paired with B2C brand-building both domestically and internationally. Strong B2B Clients: Chewy, Amazon, Walmart On the B2B side, Tianyuan’s top customers include Chewy, Amazon, and Walmart. Notably, Chewy—the largest online pet retailer in North America—purchased roughly 160 million RMB ($23 million USD) worth of cat trees, pet toys, and apparel from Tianyuan in 2021. Chewy commands about 50% of the U.S. online pet market, well above Amazon’s 35–40%, highlighting Tianyuan’s strategic role in the global pet supply chain. Why Cat Trees and Pet Beds Lead the Way Tianyuan’s core products— cat trees and pet beds —a...

For many pet owners, daily walks are a highlight of their routine. Whether it’s a quick stroll or a playful run through the park, walking your dog isn't just great for their physical health — it's also a perfect way to bond. But no matter how well-trained your pup is, one thing should never be left behind: the leash. A dog leash isn’t just about keeping your dog safe — it’s also about being a responsible member of your community. Why a Leash Is a Must for Dog Walks 1. It keeps your dog safe. A leash prevents your dog from running into the street, getting lost, or even being stolen. It’s your first line of defense when you step outside. 2. It helps you correct bad behavior. If your dog starts chasing a squirrel, sniffing trash, or lunging toward people or other pets, a leash gives you the control you need to redirect them and reinforce good habits. 3. It shows respect for others. Not everyone loves dogs — and some people are genuinely afraid of them. Keeping your dog on ...

Let’s talk about the topic of product selection in cross-border e-commerce, focusing on a trending category— pet products . Few people specifically analyze why pet products are a viable option, so today, I’ll provide some concrete data to help us determine whether pet products are truly worth pursuing. As the number of sellers in the pet product market is vast, competition is understandably fierce. Let’s begin with the conclusion: the market demand for pet supplies is undoubtedly going to grow significantly in the future. Therefore, selecting the right pet products is crucial. First, let's analyze the overall sales data for the pet category. Globally, the pet care market has been growing steadily, with the market size increasing from $245 billion in 2021 to $261 billion in 2022. If this trend continues, the market is expected to reach $350 billion by 2027, clearly indicating that demand for pet products will continue to rise. Geographically, the Asia-Pacific region shows the larg...

A new trend is emerging in the pet supplies market: smart health wearables for pets, which are currently very popular in North America. Today, while browsing on TikTok, I saw many expensive cats, which reminded me of a question I received from a fan recently. They asked whether the pet supplies market on Amazon is worth pursuing. This is an interesting question because, since 2020, one of the fastest-growing categories in the pet supplies market has been pet products, which occupy a significant position in the industry. Data shows that in 2022, over a hundred million bags of pet food were sold alone, which is an impressive number. In addition, according to data from the American Pet Products Association, there are 86.9 million pet-owning households in the U.S. On average, this means nearly every middle-class household owns a pet. It’s clear that the pet supplies market is enormous, and pet products are performing very well on platforms like Amazon. However, competition has become f...

The pet supplies market is experiencing a new wave of innovation, with smart health wearables for pets becoming increasingly popular, especially in North America. Today, on TikTok, I saw many expensive-looking cats, which reminded me of a question a follower asked me recently through my inbox: "Can the pet supplies market on Amazon be profitable?" This is an interesting question because, since 2020, one of the fastest-growing segments in the pet supplies market has been smart pet products, with a strong presence in this field. Data in this area shows that, in 2022 alone, pet food sales reached over a hundred million packages, which is an impressive figure. Moreover, according to the American Pet Products Association, there are 86.9 million pet-owning households in the U.S., meaning that nearly every middle-class family owns a pet. It's clear that the pet supplies market is huge, and pet products are performing well on Amazon. However, competition is fierce, especial...

Ben, an experienced professional in the foreign trade industry, shared insights on selecting products for international business, focusing on three categories for reference: Pet Products Pet products have been a hot market in foreign countries for many years, including essentials like pet bath items, food, and toys. However, beyond these common items, there are more unique products like pet wigs and hair dyes that many people may have never heard of. Furthermore, there are products specifically tailored for various pet breeds, such as different types of dogs and cats, which are far more diverse in foreign countries than in China. If you focus on serving a specific breed of dog or cat in foreign markets, the potential for profit is significant. Frisbees In recent years, frisbees have gained some popularity in China, but abroad, they have long been a common recreational item. There are both professional frisbees for competitions and casual frisbees for entertainment. During Ben's t...

In just one month, it generated $4 million in sales. Let’s take a closer look at what exactly is behind its success.   Today, I want to share with you the story of a pet product brand called PupSocks. Their products are simple: socks, blankets, masks, and other items that feature your favorite pet’s photo. Seems easy, right? They know exactly how to tap into the mindset of pet owners. Not only can you customize socks with your pet’s photo, but you can also gift a pair to your friends! Isn’t that perfect for that oh-so-important sense of ceremony? The entire website design, from the color scheme to the layout, is incredibly pleasant and welcoming. And it's filled with various mockups to show you the possibilities. Can you resist taking another look? But is that all it takes? No. The real secret to their success is that you can DIY your order online and see exactly what it will look like before it even arrives. How can you not love that?   Here’s another clever tact...

Selling dog leashes to foreign countries, with an annual net profit of 300 million. How skilled are the people of Wenzhou at foreign trade? There's a foreign trade company from Wenzhou that sells pet leashes to overseas customers and earns 300 million a year. The secret to their success lies in the use of strategies that others might consider overused, yet highly effective. This company started in a small county in Wenzhou. Initially, they focused on pet chew toys. As their business expanded, they began to diversify, offering products such as pet food, pet leashes, and pet toys. They have a professional product development team that designs custom products for clients from various countries. Their main sales strategy is private labeling, where they sell products to foreign brand owners, retailers, and pet chain stores. Contact information for the purchasing directors of these retail companies can be easily found through social media. The key to this company's success lies i...

When sourcing pet products, many people prioritize working directly with manufacturers. So, how can you find high-quality pet product manufacturers ?  1. Offline Methods Pet Product Trade Shows We recommend attending some of the well-known domestic pet trade shows like the CIPS Pet Show, Shenzhen Pet Show, Asia Pet Show, and the Pet Expo. These events are actively attended by pet product manufacturers in the industry.  They are great places to understand trends, choose products, and explore customization options! Local Wholesale Markets Just like furniture and apparel, there are wholesale markets for pet products.  Although the industry started later and is smaller in scale, not every city has these markets. You can search your local area on a map to see if there are any nearby. Factory Visits via Map Search If possible, you can use your phone’s map to search for manufacturers in nearby cities and visit them in person. This is a great way to inspect the production e...

As an experienced player in the pet industry, let's set aside many data points and have a simple discussion: Can the overseas version of TikTok impact global e-commerce growth?  Specifically, for our pet industry, will the export market see a massive transformation? With TikTok’s overseas download numbers surging, it indicates rapid user growth overall.  We can foresee that the overseas version of this platform will have increasing commercial value. In recent years, the global economy has been trending downward.  As growth slows and even shrinks, the cross-border pet product market faces significant challenges. However, our pet industry has seen some upward growth, particularly in markets like Southeast Asia and other surrounding regions, which have experienced explosive growth. But in Europe and North America, China’s exports have faced significant pressure. We believe that in 2023, both the national and global pet product markets will experience a full recovery....

When discussing the pet products consumption market, we won’t dive into data analysis or the current international situation. We won’t focus on the growth of the pet industry either, but rather, share our perspectives and thoughts from the standpoint of someone working in the industry. Over a decade ago, there were very few products specifically designed for pet life. At that time, the demand for pet products in the market was minimal. This meant that as long as a product could meet basic everyday needs, it would suffice. About five years later, products designed specifically for pets began to emerge. Back then, online shopping was not as developed, and there were only a few online stores and not many physical shops. Therefore, factory market expansion only needed to focus on occupying channels. As time passed and channels became more diversified, innovative product styles and designs started circulating in the market, attracting more attention to various niches in the pet products se...

Cats are well-known for their beautiful, thick coats, and with the exception of hairless breeds, all cats can be considered "fluffy creatures." When owners use pet combs to groom their cats, the sensation of running the comb through their fur can be quite satisfying.  However, some people wonder: If they comb their cats every day, won't it lead to hair loss? Healthy Cats Don't Worry About Hair Loss A healthy cat doesn't have to worry about hair loss. A cat's coat consists of three layers: the undercoat (fluffy fur), the middle layer (guard hairs), and the outer layer (protective hairs). Each hair follicle can produce up to six hairs, which is two to three times more than humans. In total, a cat can have as many as one million hairs on its body. With such a dense and layered coat, the quantity of fur ensures that cats don't need to worry about hair loss. Instead, regular grooming with a pet comb helps maintain the coat's smoothness and beauty.  During ...

A fundamental aspect of responsible dog ownership is always using a leash when going out. A leash provides guidance and restraint, helping to ensure that dogs do not startle passersby or children and also contributes to their own safety during exercise. The claim made by some pet enthusiasts that "leashes cause discomfort and restriction for dogs" is a conclusion that does not hold up under scrutiny. Firstly, the protective benefits that a leash offers dogs far exceed common assumptions. Dogs are naturally active and prone to running away, making the risk of getting lost a frequent concern. Preventing a dog from getting lost is one of the primary functions of a leash. Many dogs, when off-leash, have a tendency to chase vehicles or other forms of transportation. If owners do not monitor this behavior, it can easily lead to accidents involving cars, not to mention the risk of dogs ingesting harmful waste or substances. A leash not only helps prevent unnecessary altercations w...

Can a girl who wears a size 14 become a model for a renowned brand? Victoria’s Secret has answered that question for us. As the brand steps down from its pedestal, it embraces diverse needs and preferences, which has sparked much discussion among netizens. In fact, there are also some concerning trends in the pet world: owning purebred pets and feeding them imported food. Most cat owners likely don’t consider the breed when grooming and caring for their pets. Today, let’s take cats as an example to analyze this perspective on pet ownership. 1. The Type of Cat You Own is a Personal Preference As the saying goes, “different strokes for different folks.” Just as some people prefer grooming their pets themselves, others lean toward professional grooming services. You might love the affectionate and soft nature of Siamese cats, while I might prefer the sturdy and lively character of domestic orange cats. There’s no conflict between our choices. In other words, the type of cat you choose to...

In terms of food and medical care, dogs face a "survival crisis" due to the lack of relevant regulations. Pet supplies and treatments at home are fraught with safety and ethical issues, potentially jeopardizing their lives. Today, not only are dogs facing food safety issues, but the medical and market sectors are also unregulated, leaving pets in a precarious situation due to regulatory gaps. Here are some tips and experiences for buying pet supplies: Cheap Products Aren't Always Good: High-quality products are rarely inexpensive. Therefore, don’t risk your dog's well-being just to save a few dollars. Don’t Blindly Pursue Imported Brands: Many unscrupulous sellers exploit consumers' trust in imported brands by selling counterfeit products. Be cautious with products that lack Chinese labels, as parents might not understand lengthy English descriptions. Be Aware of the Safety Gaps: Since pet supply safety regulations are still lacking, there is no comprehensiv...

In recent years, the pet products market has experienced explosive growth, reaching a scale of hundreds of billions due to rising living standards and increasing awareness of pet ownership. With the aging population, more only children, and changes in family structures in our country, the demand for pets as companions is growing significantly. It is expected that the pet economy in China will enter a high-growth phase with an annual increase of 15-20% in the coming years, highlighting the increasing importance of pet products. Overview of the Global Pet and Pet Products Industry According to the "Pet Products and Services Industry Market Research and Investment Forecast Report" by Qianzhan Industry Research Institute, the global pet market was approximately $105 billion in 2015. Over the past five years, the global pet market has maintained a year-on-year growth rate of around 5%. The United States, being the largest and most mature pet consumer market, saw a total expen...

 On August 23, 2014, during the Shanghai Pet Expo, the China Pet Products Innovation Business Model Summit Forum was successfully held at the InterContinental Hotel Shanghai Expo. The forum was organized by the China Pet Products Development Alliance and invited 21 pet product manufacturers, distributors, and media from across the country to discuss matters related to the China Pet Products Development Alliance and explore innovative business models for the future of the pet products industry in China. This event marked the second alliance activity organized by the China Pet Products Development Alliance Committee, following the China Pet Industry Development Alliance Summit Forum held on July 19, 2014. The China Pet Products Development Alliance was initiated by several organizations, including Suzhou Shengkang Kudi Pet Products Co., Ltd., Hong Kong Baichonghui International Co., Ltd., Shanghai Yueshun Crafts Co., Ltd., Shanghai Fubei Pet Products Co., Ltd., Wenzhou Ronghua Pet Nu...