Cross-Border E-Commerce Popular Category: Pet Supplies

Let’s talk about the topic of product selection in cross-border e-commerce, focusing on a trending category—pet products. Few people specifically analyze why pet products are a viable option, so today, I’ll provide some concrete data to help us determine whether pet products are truly worth pursuing. As the number of sellers in the pet product market is vast, competition is understandably fierce. Let’s begin with the conclusion: the market demand for pet supplies is undoubtedly going to grow significantly in the future. Therefore, selecting the right pet products is crucial. First, let's analyze the overall sales data for the pet category. Globally, the pet care market has been growing steadily, with the market size increasing from $245 billion in 2021 to $261 billion in 2022. If this trend continues, the market is expected to reach $350 billion by 2027, clearly indicating that demand for pet products will continue to rise. Geographically, the Asia-Pacific region shows the largest growth, at 9.3%, followed by Latin America, with a growth rate of 5.9%. Meanwhile, the growth rates in North America and Western Europe are not as impressive, as these regions are already mature markets, showing only modest growth.
When we look at online and offline sales data, offline sales have been growing very slowly. From 2014 to 2018, online sales of pet supplies nearly tripled, growing by 278.88%. This indicates that an increasing number of people prefer to purchase pet products online. This is not only due to changes in shopping habits but also because online platforms offer a wider selection of products, which leads customers to opt for online shopping. Let’s take a look at a concrete example from the United States: at least 70% of American households own at least one pet. This figure has risen by $19 billion since 2018. From 2011 to 2021, spending on pets has doubled. Additionally, we can observe how much pet owners spend annually on cats and dogs, which highlights that pet owners are willing to spend money on their pets. In conclusion, the pet product market is certainly going to continue expanding. For current cross-border e-commerce businesses, it is important not just to sell products on platforms but to also leverage social media to help promote products. The pet product market is flooded with brands and product variety, and if you want your products to stand out, you must actively engage with social media platforms. Social media is an excellent way to promote products. It’s not just about apps like Facebook, Instagram, and Twitter, but platforms like TikTok are also great for reaching audiences. By posting videos of cute pet products, you can easily gain followers. Using social media to drive traffic can help generate sales, whether on e-commerce platforms, independent websites, or within private domains, leveraging your fan base to increase order volumes. It can also rapidly increase brand awareness.

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